Retail in Asia

In Trends

Miniso teams up with cartoon network’s Adventure Time

AT x Miniso 1

Miniso has teamed up with Cartoon Network to present an epic 264-item collection of Adventure Time products in its stores across 62 territories around the world.

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From Europe to Asia, and Africa to North America and South America, the retailer is stacking its shelves with items featuring iconic characters including Finn, Jake, BMO and Lumpy Space Princess.

Launching this month as part of a phased global rollout, Adventure Time fans will be able to enjoy an immersive in-store experience with the collection, which will be comprised of plushies, stationery, gifts and accessories such as backpacks and cosmetics. In the near future, the collection will add even more items as well as expand to additional territories.

“The scale of this range demonstrates the popularity and enduring qualities of the Adventure Time franchise globally,” said Vikram Sharma, Vice President of Cartoon Network Enterprises, Asia Pacific.

“Miniso has been a great partner for us. And when they wanted a brand that could provide young fans with an instantly-recognizable and fun association, Adventure Time was the obvious, mathematical choice!”

Meanwhile, a new wave of merchandise from We Bare Bears – another Cartoon Network property – will also be in stores alongside Adventure Time.

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After impressive sales during the initial collaboration during 2018, more than 200 new and refreshed Bears’ items will be available in Miniso stores this month.