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Lululemon and employer branding

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Lululemon Athletica Inc. is beefing up benefits to attract and retain workers, offering full-time employees from three to six months of paid parental leave.

SEE ALSO : The shares of Lululemon athletica have risen 90% in 2018

The gender-neutral benefit awards three months of paid leave to full-time workers who have been at the yogawear company for two years. Employees with five or more years at the firm qualify for six paid months off. At Lululemon, workers are considered full-time if they work 24 hours a week.

“When you think about an investment, there’s also all of those areas where it’s really hard to quantify because of the contribution and the return,” said Susan Gelinas, senior vice president for people and culture at Vancouver-based Lululemon. “We just see this as something that’s right to do for our people.”

In the U.S., without any federal requirement for paid parental leave, it’s up to individual companies to offer a benefit, and about 35 percent do, according to a survey from the Society for Human Resource Management. Still, 84 percent of workers in the U.S. don’t have access to paid family leave, according to data from the Bureau of Labor Statistics.

The majority of Lululemon’s full-time staffers in the U.S. have been with the company for two or more years, while one-fifth have worked there five or more years. As of January 2018, about 60 percent of Lululemon’s 13,400 workers were based in the U.S. The company declined to say how much the new policy would cost.

SEE ALSO : lululemon opens first store in Macao

Employees working in Canada already receive some paid parental leave, a portion of which comes from the government’s unemployment insurance program. That compensation is partial, and Lululemon’s offer there is a “paid top-up,” Gelinas said in an interview.

(Source: Bloomberg)

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