A new "female economy" will drive USD5 trillion in incremental global spending during the next several years, according to a new book from Boston Consulting Group.
Women Want More advises retailers that 1 billion women work worldwide, more than half of college students are women, and women control more than half of the wealth in the US. The book provides suggestions on major challenges affecting women, the six different female consumer archetypes, and categories that do and don’t meet the needs of female consumers.
To view the full article and download the report, visit Retailer Daily.
(Source: Retailer Daily)