BOSS has named Wu Chun its Asian Brand Ambassador for Spring/Summer 2019 Eyewear campaign.
As one of Asia’s the most popular singer & actor, the elegant and goal-focused public figure of Wu Chun matched perfectly with the spirit of BOSS Eyewear.
Focus, self-motivation and attainability are concepts that art director Ben Kelway created to transmit with a concise & straightforward SS2019 BOSS Eyewear campaign.
Wu Chun appears masculine & concentrated with an elegant look that shows his attitude of ambition that leads to his success.
In the campaign, Wu Chun wears lightweight & contemporary s from the new BOSS Eyewear 2019 collection. Each piece delivers authentic, understated style, characterized by signature craftsmanship and high-quality standards for extra comfort.
The images, photographed by Paul Wetherell and styled by Beat Bolliger, convey a clear & quite literal message: To Always Sharpen The Focus On What Is Important.
Wu Chun will be the new face of the coming BOSS Eyewear campaign for Asia and join Henry Cavill to be a new member of BOSS family.