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Victoria’s Secret bras uplift rural Indian women

For conservative India’s rural women – lucky to finish school, married before 18 and confined to their villages – a project giving them jobs in the manufacturing sector is not just an end to poverty, but brings empowerment and respect in this deeply patriarchal society.

Located 30km south of Chennai, Intimate Fashions – which also produces bras for Victoria’s Secret brand "Pink" and the La Senza brand – is one of thousands of firms that have set up in Tamil Nadu’s Kanchipuram district in recent years.

Investment-friendly policies, close proximity to one of India’s largest ports and an international airport, and easy access to a large, semi-literate workforce has helped make the area one of the most industrialized in the country.