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Levi’s to launch sustainable line

Levi’s has announced plans for a new collection of jeans, Water < Less, in January, in an effort to lessen the impact the manufacture of jeans has on the environment. Jeans under the label use washing and finishing techniques that use 28-96 percent less water than the 42 litres currently required to produce the average pair of jeans.

The company has adopted water-saving measures such as combining multiple wet-cycle processes, removing water from the stonewash process and incorporating ozone processing, which approximates the effect of water washes.

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(Source: Drapers )