Retail in Asia

In Trends

Fashion resale aggregator Dejawooo launches global search engine

Launched in 2021, DejaWOOO, the pre-owned fashion tech company, has unveiled a global pre-owned fashion search engine on its international website, listing more than one million luxury and designer products across over 3,000 brands purveyed on resale platforms including Vestiaire Collective, Lampoo, The Luxury Closet, Designer Revival, What Goes Around Comes Around, Collector Square, and more.

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With a vision to make searching and purchasing pre-owned luxury and designer fashion easier, the Hong Kong-headquartered company launched its Chinese website last year. It has since enjoyed steady organic growth, amassing a following of 40,000-plus shoppers on its Chinese social platforms RED, WeChat, and Weibo.

“We are thrilled to finally launch our search engine on which our teams have worked incredibly hard,” said DejaWOOO co-founder Chen Liang in a statement. “Pre-owned fashion is one of the fastest growing industries in the world, yet the shopping experience for consumers still has a long way to go.”

SEE ALSO: Fashion resale aggregator DejaWOOO launches in China 

“Pre-owned fashion represents an opportunity for the industry to embrace more sustainable pathways. Our vision is to contribute to this sustainable shift by building consumer trust while offering brands and partners an evolving picture of pre-owned fashion shopping trends,” added co-founder Gregory Cole. “Beyond retail, we are also exploring partnerships with sustainable and upcycling organisations to reduce fashion’s environmental impact.”