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Dairy Farm reaches out to HK children with eco programme, competition

Four members of Hong Kong retail major Dairy Farm Group (Dairy Farm), including 7-Eleven, IKEA, Mannings and Wellcome, have partnered with the city’s Education Bureau to launch an environmental education programme for school children called the Little Green Ambassador Scheme.

The programme aims to encourage Hong Kong’s younger generation to reflect on eco-friendly modes of living, and learn how to put them into practice. Little Green Ambassador has been running for three years, and the scope of this year’s effort is set to be the largest to date, reaching out to over 440,000 students.

A highlight of the scheme is the Green Living Creativity Competition, which gives children the chance to express their own visions of eco-friendly living. Open to kindergarten-two to primary-six students, participants can choose from diverse mediums, including photography, drawing, video shorts and digital multimedia. The students’ work will be judged on adherence to the theme as well as their creativity.

"We hope to teach children to care about both the environment and society from an early age. Environmental conservation is one of the most important issues in today’s society," said Carol Ho, chief school development officer, Committee on Home-school Co-operation Section. "Through Little Green Ambassador, students learn about the importance of environmental conservation, and use their creative imagination and make environmental protection part of everyday life."

Caroline Mak, regional director, North Asia, and CEO, Dairy Farm China, said, "This year’s Little Green Ambassador Scheme is more interactive, with themes that stay close to everyday life, such as the Green Living Creativity Competition and the Eco-Learning Tour. Through thought and participation, the students can hopefully come to understand the true meaning of environmental conservation and ultimately put it into practice."