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China’s CSR leaders named

Haier, Lenovo and Huawei are among the Chinese brand owners demonstrating the strongest corporate social responsibility credentials on the global stage, a study has argued.

The World Economic Forum, a Swiss not-for-profit foundation, and the Boston Consulting Group, the consultancy, assessed 95 leading Chinese firms and interviewed 130 experts to identify the country’s CSR leaders.

Haier was praised for allying with operators from Dow Chemical to BEST to create green technology for its new appliances. It has joined forces with Mitsubishi, Panasonic and eight other manufacturers to develop eco-friendly air conditioners.

(Source: Warc.com)