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Can eco-friendly fish be big in Japan?

A billion people depend on eating fish, while 200 million workers survive by catching it, but the oceans are under extreme pressure and many fear we are running out of fish.


Over the last 50 years, the amount of fish caught around the world has increased five times. We used to think the oceans were limitless: now we know this isn’t true.

The Marine Stewardship Council (MSC) was established 10 years ago to help transform fishing. A partnership of businesses, scientists and environmentalists, it certifies seafood that has been caught in a sustainable way.

At the moment, 10% of seafood is certified by the MSC as sustainable. Now it is moving into one of the biggest and most challenging markets – Japan.






(Source: BBC News)