Retail in Asia

In Sectors

Aussie wine named world’s best new “green” drink

Europe’s leading drinks publication The Drinks Business named Wakefield Wines, an Australian family-owned and -operated winery, winner of the Best Green Launch at its 2010 Green Awards in London on 10 February.

The Drinks Business Green Awards recognise and reward drinks businesses for significant environmental, sustainable and climate-change initiatives. The inaugural event comes at a crucial time for environmental awareness across commercial industries.

The Best Green Launch is awarded to a beer, wine, spirit or soft-drink launch that has promoted an environmentally friendly cause, has sustainable issues at its core and clearly demonstrates a reduction in its environmental impact during production.

"This award is a major honour for our family business. Our environmental commitment is something we all hold very dear to our hearts and for many years, we have made a concerted effort to protect the future of the Australian and global wine industry and ultimately future generations of our family. Winning Best Green Launch is confirmation that we’re doing the right thing," said Mitchell Taylor, third-generation managing director for Wakefield Wines.

Wakefield Wines, known as Taylors Wines in Australia and New Zealand, was the only Australian entrant in the international Best Green Launch category and won for its September 2009 launch of Eighty Acres – the world’s first 100 percent carbon neutral range of wines.

Copyright 2010 PR Newswire. All Rights Reserved.

(Source: PR Newswire)