Retail in Asia


Who are the influencers driving watch sales?

Who are the influencers driving watch sales

Influencers play a key role in driving sales in different sectors. Instagram likes often translates into sales.

Here, a selection of the most notable Instagram accounts to follow for men who are luxury watch brand enthusiasts.

1. Alexander Rosenbaek

Alexander Rosenbaek heads up our list with 2.1 million Instagram followers. Under his handle @dailywatch, Rosenbaek fills his feed with carefully composed close up shots of pieces from brands including Rolex, Audemars Piguet and Omega.

His sophisticated selection of images makes it easy to see why his profile tops the Instagram charts for watch enthusiasts.

SEE ALSO : Influencer posts are 8 times more popular than brand posts in China

2. Anish Bhatt

Anish Bhatt comes in second on our list of top luxury watch brand influencers with his 1.7 million Instagram followers.

Known as @watchanish, this creator shares his passion for luxury with the public yet finds a way to remain relatable and authentic by posting entertaining videos as well as the odd glimpse into his day to day routine.

He is also the founder of, an online luxury lifestyle publication with a central focus on watches.

3. Matthew Zorpas

Matthew Zorpas is the founder of The Gentleman Blogger, the UK’s top menswear fashion blog. With 177k Instagram followers, @matthewzorpas grasps the appeal in creating a curated space where sartorial gentlemen can indulge in all things luxury.

Watch brands such as IWC Schaffhausen often make an appearance on his stylish profile.

4. Amr Sindi

Amr Sindi, known as @thehorophile on Instagram, boasts 161k followers.

His is a Swiss-based watch blog,, along with his Instagram account reveal his keen eye for art which blends in with his collection of beautiful timepieces.

Sindi’s use of vivid colour palettes help to better showcase his array of luxury watches hailing from brands such as Patek Philippe and Rolex.

SEE ALSO : Young men are driving skincare market in China

5. Kristian Haagen

Kristian Haagen is co-founder of watch community blog, and the author of an impressive six books on watches.

Haagen’s Instagram follower count is now at 89.3k and his profile reads like that of a luxury watch catalogue, with brands like Rolex, Patek Philippe and Carl F. Bucherer all making an appearance.

(Source: Luxury Society)