In Trends

Which apps keep millennials glued to their phones?

Which apps keep millennials glued to their phones?

Your first guess, as was mine, is probably Snapchat, judging by the amount of time people spend putting their faces through those funny (and sometimes terrifying) filters.

But it turns out, Amazon is the app 18-to-34 year olds say is essential to their lives, according to the 2017 U.S. Mobile App Report from comScore. Snapchat, meanwhile, didn’t even crack the top 10.

SEE ALSO : What Millennial men want from retailers now

According to the report, here are the apps millennials say they “cannot go without”:

1. Amazon, 35%

2. Gmail, 30%

3. Facebook, 29%

4. Facebook Messenger, 18%

5. YouTube, 16%

6. Google Maps: 14%

7. Google Search: 11%

8. Apple App Store: 11%

9. WhatsApp: 11%

10: Instagram: 11%

Perhaps less surprising was the amount of time that millennials actually spent on their phones; 18-to-24 year olds say they spend 66% of their “digital media time” on their smartphone, compared with just 23% on their desktops;

SEE ALSO : Find, a new fashion brand by Amazon

25-to-34 year olds spend 54% and 31%, respectively, on those platforms. A pretty impressive 19% of millennials also said they would purchased 12 or more apps in the past year, compared with just 3% of Gen Xers and 1% of baby boomers.

So basically, millennials are not as social-obsessed as we think they are; they are partial to practical apps like the rest of us (i.e., the stuff that helps you get stuff done).

(Source: Forbes)

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:

 

Stay ahead
Subscribe for free!
Register now
Stay ahead