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What do online consumers in China want? Quality “Made in USA”

As Chinese ecommerce giant Alibaba prepares for an initial public offering in the US later this year, it’s worth reversing roles and asking what consumers in China look for when shopping online from companies overseas.

Amid fears of being cheated or buying fake goods, consumers in China place a premium on authentic, quality merchandise, BloombergBusinessweek reports. Upstarts that have a modest brand presence internationally also might highlight quality domestic production to gain a sales edge. Some companies even ship orders to China with prominent "Made in USA" labelling, according to the report.

(Source: CNBC)