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Vietnamese consumers pick highest quality companies

The Association of Vietnamese High-Quality Goods Producers on Tuesday published a list of 419 certified enterprises for 2012, selecting them from 716 companies voted by domestic customers.

The association’s survey on consumer awareness of brand names found that factors that affected purchasing decisions included trademarks, easy access to the product, price and consumption habits.

Around 72 percent of consumers remain devoted to traditional markets and 28 percent of them use modern distribution channels such as supermarkets and convenience stores.

(Source: Viet Nam News)