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Survey: Global consumer confidence up in 1Q

Global consumer confidence rose in the first quarter as improvements in the US economy and continued growth in Asian markets brought sentiment levels to the highest level since the global recession began, according to a survey by Nielsen Holdings.

Nielsen, an information company, said its index of consumer confidence rose five points in the period to 94. The company surveyed more than 28,000 online customers in 56 countries from 10 Feb to 27 Feb, with sentiment increasing in 38 of those markets compared to the three months through December, according to a statement.

Europe is the most pessimistic region at 72 points, though confidence increased in 16 out of 27 markets there, and Asia-Pacific continues to be the most optimistic area at 103 points.