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Report: Customer loyalty 2012

TIBCO Loyalty Lab recently released a new report, Customer loyalty 2012: Enabling technologies for customer engagement, conversion, and retention, conducted by Aberdeen Group, a Boston-based industry market research & consulting firm.

This report examines the key technology components of a customer loyalty program, as well as the importance of integrating loyalty elements into a centralised loyalty platform. It shows how leading organisations put technology at the forefront of their loyalty initiatives, and the impact of these technologies on customer satisfaction, retention, and re-activation.

Key technologies explored include:

  • Social media
  • Customer analytics
  • Mobile loyalty
  • Real time rewards
  • Location-based messaging

To download the full report, click here.