Contrary to popular belief, many men do actually like shopping and a significant proportion of men in Australia and New Zealand love it, according to a new survey.
AMP Capital Shopping Centres, which owns 27 shopping centres in Australia and New Zealand, carried out in-depth online discussions with 750 shopping enthusiasts in Australia and New Zealand over a period of three weeks before conducting a representative online survey among 1,000 Australian shoppers and 500 New Zealand ones.
It found that 79% of male respondents liked shopping; and 29% said they loved it. And they were regularly engaged in the activity, with two thirds visiting a shopping centre at least once a week.
The report, When is a shopping centre more than just a shopping centre?, suggested that big changes could be in order for some retailers, as one in ten men surveyed said they would spend more money if a retail offering was designed to cater to their interests and needs, as well as those of women.
More specifically, 27% of men would spend more with retailers who design and coordinate the online and in-store experience to make shopping more efficient and enjoyable; and 19% would spend more if technology is used to enable them to shop with more confidence and ease.