Seven out of 10 customers in India prefer to conduct business with companies that have implemented socially responsible programmes, according to a Nielsen study.
The new report from the global information and measurement company also notes that education is the most popular social cause among consumers. Three in five consumers identified focus on education, with special reference to science and math, as a key social cause companies should embrace.
Nielsen’s Global Corporate Citizenship Survey shows that 55 percent of Asia-Pacific consumers are even willing to pay extra for products and services from companies that have implemented programmes to give back to society. This stands higher than the global average of 46 percent.
(Source: Business Standard )