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Chinese consumers becoming more emotional, study finds

Chinese consumers will become more emotional and individualistic this decade, as the Asian giant’s economic engine shifts gear from investment to consumption, a new survey showed on Wednesday.

"Meet the 2020 Chinese Consumer," a report by consultancy group McKinsey, says consumption will account for about 43 percent of China’s economic growth by 2020, compared to 33 percent in 2010.

Discretionary spending will grow 13.4 percent during the same period, said the report, which was based on interviews with over 15,000 people.
 

(Source: Jakarta Globe )