Retail in Asia

In Shops

What’s in store for stores

It’s no secret that in-store shopping is changing.

The rise of e-commerce, mobile buying and omni-channel technology are reshaping the retail landscape, and though stores will never go away, we’re already seeing them change form. The retail industry has reached a full circle, with pure online retailers and e-commerce shops foraying into brick-and-mortar stores, and physical stores expanding their presence online. The year 2015 is set to be a milestone year in omnichannel retailing, with the likes of retail stalwarts such as Unilever, Reliance, Tata and Walmart committed to going big on e-commerce – and online brand e-commerce companies such as Lenskart, Firstcry and Pepperfry expanding into retail points to increase their presence and acquire more customers.

According to a study by the Retailers Association of India (RAI), nearly 74 percent of Indian consumers shop across all channels – local retailers, modern retail outlets and online. Modern trade is growing fast, with about 40 percent of urban shoppers using it regularly, almost twice what it was in 2012.