Retail in Asia

In Trends, first Chinese partner of the London Fashion Week


The new relationship is truly special as this is the first time a Chinese retailer becomes an Official Sponsor of London Fashion Week. will be working closely with British brands to help them launch in its hugely lucrative and ever-expanding home territory.

SEE ALSO : and Tencent invest in VipShop

“The fashion market in China is extraordinarily sophisticated and fast paced, and hungry for new design talent,” says Jenny Jioe, Managing Director of Fashion at “Our consumer is aware of London’s creative pedigree, and ready for both news and product. I know from first-hand experience that the brands in London, with all their energy and unbridled creativity, are precisely what we are looking for.” is one of China’s top 3 ecommerce retailers, with annual retail sales of $11.2b, 57.8million active customers, over 335million orders in 2017, and eight individual international sourcing offices. In 2016 Forbes ranked as No.2 in its top 100 companies with the highest growth.

London Fashion Week is a renowned launch pad for emerging fashion talent. “The nature of working with so many new businesses, is that they don’t have the advertising power of the global fashion brands,” says Caroline Rush, Chief Executive British Fashion Council. “What they have is incredible products that a fashion-forward Chinese consumer is going to love. Our role is to shine a light on these businesses and work with our partners at to introduce these brands to a highly engaged audience in China.”

SEE ALSO : EXCLUSIVE : eCommerce in China. Be FASSST!

The new partnership takes sponsorship at London Fashion Week into new, global realms of business and marketing savvy. “We are going to stage a show that is exclusive run by,” says Paul Tyce, the Chinese e-commerce site’s UK country manager. “We will offer live streaming to our customers in China, in-depth cooperation with designers, and fashion and art exhibitions. This isn’t just about title sponsorship.”

(Source: PR Newswire)