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Vietnamese firms lack skills to build trademarks

Vietnamese enterprises still lacked the skills to build their brands, as building a brand is a long, methodical process which demands that business leaders think very strategically, international and local experts said.

They made this statement at a conference on Viet Nam’s trademark development in which more than 200 local businesses participated.

Nguyen Thi Thu Hang, VCCI General Secretary, said that a recent survey on Asian brands reported the leading brands in the region as judged by four major criteria: friendliness, convenience, creativity and innovation.

(Source: Viet Nam News)