In Trends

Update on 2019 11.11 Global Shopping Festival


Alibaba Group Holding Limited kicked off the 2019 11.11 Global Shopping Festival at midnight in China.

SEE ALSO : Alibaba Group partners with Accor

As of 11:00, total GMV exceeded US$25.25 billion (RMB176.61 billion). Total GMV topped US$24 billion (RMB168.2 billion) as of 10:04:49, surpassing the total GMV of 2017’s 11.11.The number of delivery orders exceeded 100 million in 8 minutes and 1 second; this was 59 minutes faster than last year’s record. Within the first hour of shopping, 84 brands surpassed US$14.2 million (RMB100 million) in GMV, including Apple, Philips, Siemens, Dyson, Adidas, Skechers, Fila, Uniqlo, Gap, L’oreal, Lancome, Estee Lauder, Shiseido and Aptamil.

SEE ALSO : Alibaba Group partners with Universal Beijing Resort

In the hours leading up to the shopping event, Alibaba’s video streaming platform Youku hosted the fifth annual countdown gala, which included interactive performances from Taylor Swift and other international and domestic celebrities. Hosted at the Mercedes-Benz Arena in Shanghai, the gala was broadcast live across nearly 30 platforms and TV channels.

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:


Stay ahead
Subscribe for free!
Register now
Stay ahead