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American Samuel Hubbard inks New Zealand, Australia distribution deal

Samuel Hubbard

American footwear brand Samuel Hubbard has partnered with Australian shoe distributor Global Footcare to launch online.

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Marking its Oceania retail debut, Samuel Hubbard will sell its 10-piece shoe collection via the Gold Coast-based orthotic shoe retailer’s e-commerce platform next month, which delivers to Australia and New Zealand.

Founded in 2014 by Bruce Katz, the co-founder of The Rockport Co., Samuel Hubbard makes and sells comfortable shoes for the multi-aged consumer.

Having sold his The Rockport Co. to Reebok in the mid-80’s, Katz launched Samuel Hubbard as an alternative to the common sneaker, offering style-meets-comfort alternative for, and for younger people too.

“I did not start with a clear notion of the [customer],” explained Bruce Katz, in a blog post on Global Footcare’s website.

Nowadays, the American brand’s shoes are manufactured in Portugal with each style boasting a leather-lined contoured foot-bed, as well as a Vibram outsole.

“I knew the kinds of shoes we made at [Rockport] that had a broad appeal. Since we [advertise] in newspapers, we ended up with customers 50 and up. The stories started coming back, including an 18 year-old coming home from school and saying, ‘Dad, those shoes are cool,’ and then taking them. We are constantly developing product’s for a younger audience,” Katz added.

Formerly known as Vasyli Medical, Global Footcare rebranded in 2013. Today, it sells an array of renowned orthotic friendly shoes and footcare products online to global markets.

Its brands include other international majors including Vionic, Threds, Revere and Orthaheel, as well as its in-house brand Vasyli Medical, among others.

The global orthopaedic orthotics footwear market was valued over US$3.4 billion in 2017, according to a report by Transparency Market Research.

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The study added that the market is projected to expand at a cumulative annual growth rate (CAGR) of over 5.5% from 2018 to 2026 to surpass a value of US$5.5 billion by 2026.