Retail in Asia

In Sectors

PepsiCo India adds fizz to its growth strategy

To gain a competitive edge in the branded soft drinks sector, PepsiCo India is putting together a fresh growth strategy which includes the extension of its distribution network, expanding it manufacturing capacity, launching new products, and marketing using gaming concepts and web communication.

Recently, the company has rolled out a new marketing initiative called "The Game" to connect with consumers through the electronic media.