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Maus Frères enters into exclusive negotiations on the acquisition of The Kooples

French accessible luxury brand The Kooples to launch in Hong Kong

Swiss group Maus Frères announced that it has entered into exclusive negotiations with the shareholders of clothing brand The Kooples, with a view to an acquisition.

SEE ALSO : French fashion brand The Kooples to launch in Hong Kong

The brand would join Maus Frères’ ‘International Brands’ division, headed up by Thierry Guibert, which already includes Lacoste, Gant, Aigle and Tecnifibre. The transaction could be finalized by the end of the first half of 2019.

Founded in 2008, The Kooples has grown strongly since its creation, positioning itself as an affordable luxury brand targeting both men and women. With a turnover of €227 million for 2018, The Kooples is now active in 32 countries through its own distribution network of 334 points of sale, mainly in Europe and the US, as well as a strong digital penetration.

Didier Maus, Chairman of the Board of Maus Frères, said: “Over the past few years, we have focused on strengthening and significantly expanding our existing brands.

The Kooples would be a perfect add on to our brand portfolio, with its fashionable ‘urban/rock’ positioning within the affordable luxury universe. We are attracted by its positioning, which has enabled the brand to develop equally strong offers for women and men and therefore represents a unique potential.

This acquisition would strengthen Maus Frères’ position as a major player in the premium brand market.”

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Thierry Guibert, Chief Executive Officer of Maus Frères International, added: “The Kooples enjoys a strong reputation and a high-quality distribution network. We have great ambition for the brand, and we want to help it continue to develop internationally, while remaining faithful to its roots and identity.”