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Lego profits grow 63 percent; sales strong in most of Asia

Danish toy maker Lego said on Thursday its profits rose 63 percent in 2009 as it managed to boost sales, mostly in Asia and Europe, despite a stagnant global toy market.

Net profit for 2009 was DKK2.2 billion (USD404 million), up from DKK1.35 billion in 2008.

Sales of Lego’s plastic building blocks rose 22.4 percent to DKK11.66 billion (USD2.14 billion) from DKK9.5 billion the previous year.

The family-owned group does not release quarterly figures.

Its two classic product lines, Lego City and Lego Star Wars, generated the largest sales in 2009, the company said.

Lego saw strong sales in nearly all markets, adding that the strongest growth rates were achieved in the English-speaking markets, Europe and most of Asia.