Interparfums, Inc. announced that its majority owned subsidiary, Interparfums SA and Divabox, owner of the Origines-parfums e-commerce platform for beauty products, signed a strategic agreement and equity investment under which IPSA will acquire 25% of Divabox’s capital through a reserved capital increase.
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As a website of reference for all selective fragrance brands, Origines-parfums is a key French player in the online beauty market recognized for its customer relationship expertise.
For IPSA, this agreement will enhance the introduction of dedicated fragrance lines and products designed to address a specific consumer demand for this distribution channel and accelerate IPSA’s digital development.
For Origines-parfums, the agreement will provide the resources it needs to strengthen its existing organization and raise its online visibility to support its development in France and in Europe.
Jean Madar, Chairman & CEO of Interparfums, Inc. commented: “With online sales for perfumes and cosmetics growing every year, a trend that has been accelerated by the health crisis, IPSA has been on the lookout for an opportunity to integrate an e-retail dimension since 2019. This partnership fits perfectly with this strategy.”
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Jean Philippe de Peretti, Chairman and CEO of Divabox, added: “Our goal is to exceed the milestone of €100 million in sales and become a European e-commerce leader for perfumes and cosmetics. This partnership with IPSA provide us with substantial operational and financial resources to maintain the pace of our strong growth.”