Retail in Asia

In Shops

India’s Croma eyes USD47.31m sales from private labels in FY13

Riding high on the growing demand for its private labels, Tata Sons-promoted Infiniti Retail, that operates a chain of multi-brand electronics stores under Croma, is eyeing revenues of INR250 crore (INR2.5 billion, USD47.31 million)from its own brands and expects to break-even in the current fiscal.

"We treat our private labels as brands and we sell what our customers want. We are expecting revenues of Rs 250 crore from our private labels in this fiscal," Infiniti Retail Managing Director and CEO Ajit Joshi told PTI here.

The Tata Group company clocked revenues of INR80 crore in 2010-11 and INR130 crore in FY12 from its private labels.