Retail in Asia

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Indian FMCGs imposing price hikes due to rising input costs

It is time for a fresh round of price hikes in the Indian fast moving consumer goods industry, as rising input costs force food companies to nudge prices higher and tinker with weight allocation.

Coca-Cola India was the first off the block, raising the prices of Thums Up, Sprite and Coca-Cola (2 litre bottle) from INR55 (USD1.24) to INR58 (USD1.31. Coca-Cola’s spokesperson says, "The price increase is being phased in in different geographies. We have raised the prices of our brands by 9-15 percent to counter the rise in commodity prices and input costs."

Parle Products is implementing price hikes for its flagship biscuit brand Parle-G, while Britannia Industries Ltd has reduced the weight of its mass-market biscuit brand Tiger without increasing price.