In Trends

Incheon Airport negotiates with Chanel and Louis Vuitton

In an effort to ensure that two of the most exclusive brands in the South Korean duty free market both have suitable retail facilities in T2, Kim Bum Ho, Incheon International Airport Corporation (IIAC) said that prior to inviting bids, IIAC started preliminary negotiations with Louis Vuitton and Chanel over their preferable boutique locations.

Boutiques operated under DF3 will be located in two facing parades of shops in the central concourse, with each shopping parade occupying 1,500sq m, giving a total combined area of 3,000sq m to house boutiques of various sizes.

SEE ALSO: Incheon Airport: Top duty free sales location in 2016

Following preliminary discussions, IIAC provisionally allocated Louis Vuitton a 550sq m boutique position in the middle of the central shopping concourse, while doing the same for Chanel in a 400sq m boutique facing it on the opposite side of the concourse.

The retail space provisionally allocated to Louis Vuitton in T2 is the same area as the current T1 boutique, Kim noted, enabling the brand to achieve an equal presence in both terminals.


“We have had preliminary talks with Louis Vuitton and Chanel about T2. It’s listed in the RFP with provisional locations and shop sizes,” Kim said.

SEE ALSO: Louis Vuitton plans first airport duplex boutique for Changi

“It’s difficult for operators to negotiate with Louis Vuitton and Chanel over a shop location and size, that’s why we put provisional locations and shop sizes in the RFP.

“But it’s the operator’s final decision as we cannot choose the brand selection. Also, the two brands are autonomous; they and the operator could say ‘no’.

“After we select the concession winners we will have final negotiations to finalise the brands selection.”

Follow Retail in Asia on Facebook, Twitter and LinkedIn.

Get our top stories delivered to your inbox:


Stay ahead
Subscribe for free!
Register now
Stay ahead