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Google’s profit jumps 37pc

Google Inc.’s first-quarter earnings jumped 37 percent as the internet search giant’s revenue rose 23 percent, highlighting how the online-ad market continues to rebound.

An improving economy and a return of large advertisers enabled Google to get off to a "very positive" start to the year, CFO Patrick Pichette said on Thursday.

Analysts expressed concerns about online ad pricing, which has been under pressure as Google expands into new geographies. Google’s average cost-per-click rose only 7 percent from a year ago. In the fourth quarter the same closely watched metric grew 5 percent year to year.

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(Source: The Wall Street Journal Online)