Retail in Asia

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Golden Week 2017: Alipay stats

Eraman Malaysia taps Alipay to lure Chinese tourists

This year’s extended Golden Week (1-8 October 2017), Alipay stats showed interesting results.

This Golden Week, Alipay users conducted eight times as many in-store transactions overseas as they did in 2016.

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Asia dominated the list of top-ten destinations in terms of transaction volume. Hong Kong topped the list, followed by Thailand, Taiwan, Japan, the Republic of Korea, Macau, Malaysia, Singapore, Australia and New Zealand.

Asia scores higher in Alipay’s stats because it saw much of the fastest growth in Alipay use from last year. In Singapore, transaction volumes increased by a factor of 30. In Japan transaction volumes were 16 times last year’s figures, while in Hong Kong and Taiwan volumes were 13 times the 2016 figures. Thailand saw six times the transaction volume of last year.

Alipay use also grew substantially in other parts of the world. In Australia, transaction volumes increased 20 times, while New Zealand saw a six-fold increase.

Europe, meanwhile, saw volume reach six times last year’s figures. Germany, the UK, and France accounted for 40%, 23% and 22% of European transaction volumes, respectively. Italy, where Alipay launched April 2017, accounted for a further 5%.

Overall, per capita spend increased by 50% to 1,301 RMB. Unsurprisingly, per-capita spending was much higher than average in destinations outside Asia, particularly in Europe, where users spent an average of 3,150 RMB through Alipay.

Switzerland posted the highest per-capita spend (36,298 RMB (US$5,506)) of any country or region, well over ten times the average for Europe as a whole.

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The U.S. and Canada (1,648 RMB) and Australia and New Zealand (1,415 RMB) were also above the global average (1,301 RMB).

Individuals born in the 1980s and 1990s accounted for 84% of all users. Users consumed over 1.2 million e-coupons in Alipay. 200,000 of these were consumed in Hong Kong alone.

*Note: All comparisons are on a YoY basis against last year’s regular seven-day Golden Week holiday, unless otherwise noted. Spending figures refer specifically to in-store transactions, unless otherwise noted.