The Furla Group and Mavive announce a new licensing agreement for the worldwide production and distribution of the first Furla-branded fragrance.
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Thanks to this partnership, Furla will continue its lifestyle positioning strategy, further diversifying its offer and entering the beauty industry for the first time.
In line with the licensing agreements signed to date, the company has chosen a partner that shares its values of excellence in both production and research, rooted in a profound Made-in-Italy culture.
The affinity between Furla and Mavive can be seen in the origins and the growth path the two companies have undertaken. Both originated from family-driven entrepreneurship initiatives in the last century, and both affirmed their presence on the global market thanks to managerial dynamism and to their ability to maintain their identities intact.
Between tradition and contemporaneity, Italian roots and international vision, the new partnership marks the synergy of two realities that undertake a strongly innovative project based on their common DNA.
“For Furla, entering the beauty industry is strategic for our aim to diversify and strengthen the brand’s lifestyle positioning. The creation of a new fragrance will bring our brand even closer to our consumers in the world, underlining the joyful elegance and the positivity that characterize Furla and its collections,” declared Alberto Camerlengo, CEO of the Furla Group.
“A fragrance is something subtle and impalpable that completes and defines your personal style, it is a true art in which Mavive is a leader. I am certain that, thanks to this collaboration, we will achieve a result that will truly represent us and that will give us great satisfaction.” continued Alberto.
“It is with great satisfaction that we announce the formalization of the licensing agreement with Furla that will allow us to create the first fragrance line of one of the most appreciated and prestigious Italian leather goods brands in the world,” declared Massimo Vidal, CEO of Mavive.
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“It has been an honor for me to work with a Company that has broadcast a message of quality, creativity and Italianness for almost 100 years, and I am certain that the Furla fragrance will enrichen its image that was created in so many years of hard work and dedication even more,” added Massimo.