Retail in Asia

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F J Benjamin acquires exclusive right to distribute AIRFREE in Indonesia


F J Benjamin Holdings, Southeast Asia’s fashion retailer, said that AIRFREE, Portugal’s top air purifier company, has granted FJB exclusive rights to distribute its products in Indonesia.

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FJB’s Indonesian associate, PT Gilang Agung Persada, will distribute the purifiers through its own online platforms, and various retail stores including those selling electrical and baby products. The purifiers use a sterilisation process to inactivate 99.99% of airborne bacteria, viruses and other allergens that contribute to respiratory allergies and asthma.

FJB set up a Health and Wellness division and began to distribute AIRFREE products in Singapore last year and sales have met with expectations as consumers became more health conscious during the Covid-19 pandemic. FJB said it will be launching AIRFREE in Malaysia and Indonesia next month.

FJB Group Chief Executive Officer Nash Benjamin said: “The distribution rights could not be more timely given the urgency of the Covid-19 situation in Indonesia. We believe that AIRFREE’s patented technology will go some way in easing the concerns of many Indonesians about their respiratory health.”

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AIRFREE Products Electronics SA manufactures its namesake brand of air purifiers in Portugal which is exported to over 60 countries in the world. The company has completed many laboratory tests which support their findings and these can be viewed on their website at The purifiers can be placed in a variety of locations including homes, offices, clinics and hotels in particular, as they comply with high standards of hygiene for guests.