Retail in Asia

In Shops

Emerging market firms aim to grow

Many brand owners from emerging markets are attempting to expand into other similar nations, with China and India their main target outlets.

Tata Communications and Vanson Bourne polled 1,600 executives from 10 countries, including China, France, Germany, India, the Middle East, Singapore, South Africa, the UK and US.

Some 87 percent of companies were active in fast-growth economies. Moreover, 84 percent of corporations based in emerging markets had looked to other developing nations for useful "lessons and best practice".

(Source: Warc.com)