Dunkin’ Donuts, the US-based international donut and coffee retailer, announced strong expansion results for 2009 on 15 March, including the opening of 351 net new locations worldwide and 131 new signed-franchise commitments in the US.
For the year, Dunkin’ Donuts opened 171 net new restaurants in the US, including in non-traditional locations such as airports, arenas, travel plazas and universities. The company signed multi-store development commitments in over 20 areas in the country.
International expansion included net new locations in China, Korea, Thailand, the United Arab Emirates and the Bahamas.
In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers franchisees flexible design concepts including free-standing stores, end caps, in-line sites, kiosks and gas stations, as well as other retail environments.
Dunkin’ Donuts says it aims to align its development strategy to support the growth opportunities and consumer needs of each individual market. As a result, franchising opportunities range from single units to multi-store development commitments with no unit minimums. This evolution of Dunkin’ Donuts franchise development has enabled the company to expand, while balancing its market penetration and maturity, said the brand.
(Source: Dunkin' Donuts)