TFWA on Monday announced that the keynote speaker at the opening Conference of TFWA World Exhibition on Monday 22 October will be Madeleine Albright, former US Secretary of State and Chair, Albright Stonebridge Group.
Dr Albright will present her views on how the dynamics of the political and economic spectrum, including unrest in the Middle East, unprecedented economic growth in Asia, and financial turmoil in Europe, will impact global business.
Her political career, including her service under President Clinton overseeing US foreign policy, her role as US Ambassador to the United Nations, as well as subsequent missions with NATO, give her a unique perspective on world affairs. Her personal experience with war as a child living in exile from her native Czechoslovakia has also influenced her throughout her career.
The theme of this year’s conference, which is attended by more than 800 industry delegates annually, will be "A Brand New Dimension" and will provide a compelling start to the annual duty free and travel retail event in the Palais des Festivals, Cannes.
In his state of the industry address, TFWA President Erik Juul-Mortensen will reflect on the current performance of the global duty free and travel retail business. He will focus on how global factors are leading to new consumer and passenger profiles, touching on the impact of new marketing and interactive communication technologies.
Picking up on the marketing and communication theme, Jean-Charles Decaux, CEO JCDecaux will analyse how engagement with consumers is taking on a brand new dimension with unique insights into consumer trends and the latest means to reach customers at all stages of the travel experience.
Finally, Kjell A. Nordstrom, an economist and author noted for his engaging style,will offer his perspective on how businesses need to rethink their business strategies in the face of global societal shifts. Drawing on a wealth of data which will both enlighten and amuse, he will touch on population growth, increasing consumer choice, current consumer trends, global crises, consumer expectations and relevant market forces.
The Conference, which will run from 9am to 11:30am on Monday 22 October, will be followed by the official opening of the TFWA World Exhibition which will last until midday on Friday 26 October 2012.
A brand new dimension for TFWA world exhibition
