Changes in customer preferences and technological advances are reshaping the retail landscape today. The way people shop is changing. With lower cost and high speed internet access; as well as further growth in advanced mobile technologies are embracing online shopping in this region. Asian consumers are gaining familiarity and confidence in online shopping which is often cheaper and more convenient than traditional a brick and mortar store. However, the internet, touchscreens, mobile and tablets will not completely replace the shopper’s from experiencing typical retail stores; their desire to "touch and feel" products before buying them, as well as the personalized service they receive.