Retail in Asia

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NBA and Titan announce partnership in the Philippines

NBA store

The National Basketball Association (NBA) and Titanomachy International, Inc. (Titan), the Philippines’ leading basketball specialty concept store, announced a multi-year merchandising partnership to relaunch the official online NBA Store in the Philippines.


Operated by Titan, will go live on 6th August and will provide fans across the Philippines with access to official NBA products on all mobile devices. will offer a comprehensive selection of authentic NBA merchandise from all 30 teams, including jerseys, shirts, footwear, headwear, outerwear, accessories, and equipment from brands including Nike, Jordan Brand, Mitchell & Ness, New Era, Herschel, Spalding and Stance.

“Our partnership with Titan provides an exciting opportunity to engage and deliver an enhanced digital retail experience to NBA fans in the Philippines. We look forward to providing passionate Filipino fans with unprecedented access to authentic NBA products through the relaunch of the league’s online store,” said Lesley Rulloda, NBA Asia Associate Vice President of Global Merchandising.

“At Titan, our mission is to inspire consumers to love the game through the best basketball products, stories and experiences. Our newly-forged partnership with the NBA will enable us to cater to a wider range of Filipino basketball fans and equip them with new ways to express their love for their favorite teams, players and league,” said Mike Ignacio, Managing Director of Titanomachy International, Inc.

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As the league’s 25th branded international online store, will offer special collections and exclusive product releases highlighted by locally designed apparel. During the launch, will showcase the NBA Philippines Tees Collection, featuring four unique designs inspired by the country’s premier NBA fanbase and passion for the game of basketball.