Retail in Asia

In Trends

Montblanc and YOOX NET-A-PORTER GROUP partner for new e-commerce platform


Montblanc and YOOX NET-A-PORTER GROUP announced a new partnership. Montblanc, recognised as a digital leader amongst Richemont’s Maisons, has selected YOOX NET-A-PORTER GROUP to power the next iteration of its e-commerce platform.

SEE ALSO : Armani and Yoox Net-a-Porter announce new joint strategy

The new platform will be powered by YOOX NET-A-PORTER’S advanced technology and informed by twenty years of expertise and data from the luxury e-commerce sector. Montblanc will benefit from a powerful, flexible and customizable platform, enhancing their ability to merchandise their curation of luxury products. Montblanc customers will also enjoy a seamless shopping experience, connecting the new online store with Montblanc physical boutiques, serving more than 100 countries in Europe, Americas, Middle East and Asia, with unparalleled access to the latest products and collections.

This new platform is the result of an extensive collaboration between Montblanc and YOOX NET-A-PORTER to redefine the luxury Maison’s shopping experience. The store offers personalisation, a simplified checkout and has been completely redesigned with a mobile-first approach, key within the luxury industry and demonstrated by the fact over 50% of YOOX NET-A-PORTER’s sales come from mobile each year. In addition to ordering online and over the phone, customers can also enjoy an extensive suite of omnichannel services including click-from store and return-in-store which are being extended to new countries.

The store was designed and developed by YOOX NET-A-PORTER and is powered by its unique technology & logistics platform, ensuring that Montblanc will benefit from new innovations as they are released. To meet Montblanc customer’s needs, YOOX NET-A-PORTER has built additional product personalisation capabilities including engraving and embossing into its operations network.

“We are excited that our partnership with YOOX NET-A-PORTER GROUP will enable us to further drive outstanding results and offer every customer an unparalleled shopping experience. Since the beginning of this journey we were aiming to share Montblanc’s rich history and design ethos with each customer leaving a memorable impression behind. Drawing on YOOX NET-A-PORTER’S expertise in luxury e-commerce, this new platform will bring our vision to life and we are very pleased to be embarking on this journey together,” said Nicolas Baretzki, Chief Executive Officer, Montblanc.

“Together with Montblanc, we share a vision to convey the Maison’s rich history in master craftsmanship, further enhance the Montblanc customer offer and bring new dimensions to their already strong digital platform. It’s an important moment for Montblanc and it also signals an exciting milestone in YOOX NET-A-PORTER’s work in the luxury segment with Richemont’s illustrious Maisons. Through our Online Flagship Stores, we work in partnership with the world’s most prestigious brands, wherever they are in their e-commerce journey, to drive results and provide an exceptional luxury customer experience,” said Francesca Tranquilli, President, Online Flagship Stores YOOX NET-A-PORTER GROUP.

SEE ALSO : partners with livestreaming platform Kuaishou

Montblanc will also benefit from YOOX NET-A-PORTER’s unrivalled digital marketing, merchandising and customer care support, built on 20 years of luxury e-commerce know-how. The new website and online store will be available starting from August 2020.