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Moncler expands into perfumes by partnering with Interparfums


Moncler SpA, the iconic global luxury brand, and Interparfums SA, the creator of prestige perfumes and cosmetics, announce to have signed an exclusive and worldwide license agreement for fragrances which will last until 31st December 2026, with a potential 5-year extension.

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Under such agreement, Interparfums SA will create and produce perfumes and fragrance-related products and will distribute them in Moncler monobrand stores as well as selected department stores, specialty stores and duty-free shops.

The launch of the first fragrance line is expected within the first quarter of 2022. Remo Ruffini, Chairman and Chief Executive Officer of Moncler SpA, said: “Interparfums’ renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler’s DNA and unique identity. The launch of Moncler’s first fragrance line is consistent with our selective brand extension strategy further
enriching the clients’ experience with the brand.”

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Philippe Benacin, Chairman and Chief Executive Officer of Interparfums SA, added: “This is a great achievement for us. Moncler is the only luxury brand associated to mountains, nature and constant search for innovation and evolution. Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.”

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