Moncler S.p.A. and Sportswear Company S.p.A., that holds Stone Island brand, announce that they have reached an agreement as a result of which Stone Island joins Moncler to develop together a new shared vision of luxury.
With this transaction, united by their “beyond fashion, beyond luxury” philosophy, these two Italian brands will strengthen indeed their ability to interpret the evolving cultural codes of the new generations, reinforcing their positioning within the new luxury segment. This is a concept that embraces the search for experientiality, inclusivity, a sense of belonging to a community and the mixing of diverse meanings and worlds including those of art, culture, music and sport.
Remo Ruffini and Carlo Rivetti are thus consolidating their vision of the future, bringing together their entrepreneurial, managerial and creative cultures, their technical product know-how with the goal to further strengthen the competitiveness of the Moncler and Stone Island brands while fully respecting their identity and autonomy and accelerating the development of both companies.
Moncler will share with Stone Island its knowledge and experience to fully capture the important growth potential in particular of the Americas and Asian markets as well as in the DTC (Direct to Consumer) channel, alongside its culture of sustainability which allowed Moncler to rank as Industry Leader of the ‘Textile, Apparel & Luxury Goods’ sector in the Dow Jones Sustainability Indices World and Europe for the second consecutive year.
Remo Ruffini, Chairman and CEO of Moncler S.p.A. comments: “I have always worked to build a strong brand where uniqueness and closeness to the consumer have been the cornerstones of a development always beyond trends and conventions. Sharing the same vision leads us today to joining forces with Stone Island to write ourfuture together. Led by an entrepreneur of high renown, Stone Island is a great success story, a company that has built an exceptionally strong relationship with its community, offering a highly distinctive product, as a result of unique technical skills and an absolute clarity in its positioning. It is a story of Italian excellence. Moncler, together with Stone Island, will offer to new generations a new concept of luxury, far from the traditional stereotypes in which young people no longer recognize themselves. We believe in an open and engaged universe, which thrives on community, experiences and cultural exchanges, where communication is always interaction and where the aspirational goes beyond possession to become ‘being part of’ and ‘belonging’.”
“We are coming together at a challenging moment both for Italy and the world, when everything seems uncertain and unpredictable. But I believe it is precisely in these moments that we need new energy and new inspiration to build our tomorrow. This is a union of two Italian brands with the same values, the same management rigor, the same passion for innovation, the same love for their people and the same desire for the future. It is the celebration of the resilience of a country that no crisis can stop,” continues Remo Ruffini.
Carlo Rivetti, Chairman and CEO of Stone Island comments: “Remo and I have decided to combine forces and visions to meet together and with greater strength than ever the challenges we all face. We share the same roots, similar entrepreneurial journeys and the utmost respect for the profound values of our brands and our people. And we are Italians. And so, begins a new chapter for Stone Island, the start of a journey that will help our brand to reach its full potential, while maintaining its strong brand identity and continuing to nurture its culture of research and experimentation.”
“Our headquarter in Ravarino will remain the beating heart of the brand and a center of excellence that will be further enhanced and my team and I will continue, in our current roles, to do what we have been doing with great passion for many years. This is a partnership that represents a great opportunity for the continued development of both companies and which will help Stone Island accelerate its international growth thanks to Moncler’s experience in both the physical and digital retail world,” Carol continues.
“This is also an opportunity to share and grow for all the people of Moncler and Stone Island with whose contribution we will continue to write, together, a story of ingenuity, creativity and professionalism to honor Italy in the wider world,” adds Carol.