Retail in Asia

In Trends

Magento partners with Razorfish in Greater China to accelerate ecommerce opportunities for retailers in Asia-Pacific

Magento, an e-commerce platform owned by eBay’s Enterprise division, on Thursday said it has partnered with Razorfish in Greater China to serve as a gateway for retailer growth in the booming Asia-Pacific market.

As part of the new partnership, Magento will provide Razorfish in Greater China with market development tools and resources to build Magento Enterprise Edition storefronts for retailers seeking to swiftly capture consumer sales and capitalize on the massive market opportunity.

Magento provides e-commerce software and platform solutions worldwide. It offers products such as Enterprise Edition, Community Edition as well as e-commerce solution for small businesses. Magento’s Enterprise Edition is an e-commerce solution for large businesses which helps retailers to drive more traffic to their stores, convert browsers into buyers, and boost online revenue.

"Social commerce has fast become the backbone of brand building in Greater China. China is now leading the world in social commerce, ours is a region being used as a test market for leading global brands creating cutting edge social commerce solutions," said Alex Misseri, SVP APAC, Head of Retail & Commerce, Razorfish. "Magento’s open architecture, flexibility and modular approach to customization offers the differentiated consumer experiences that brands look for when setting up commerce operations in Greater China."

Online shopping in China is growing faster than anyone originally expected. Forrester’s latest online retail forecast for China projects that the nation’s online market (B2C and C2C) will pass USD670 billion by 2018.

Digital Dopamine, Razorfish’s 2015 Global Digital Marketing Report, shows that ecommerce is an undeniable powerhouse in Greater China. The vast majority of Chinese consumers would prefer to do all their shopping online. Consumer preference to shop online in China is almost double that of US counterparts. The study shows 82 percent of Chinese shoppers wish they could make all their purchases online, compared to just 49 percent of those in the US.

Magento boasts the largest open commerce ecosystem of more than 4,300 Magento certified professionals and 260 proven Solution Partners worldwide. Powering more than 240,000 sites globally, it remains the most popular platform on the market according to a 2015 global commerce share report by Hivemind. eBay Enterprise, including Magento, was also recognized as the leading ecommerce platform for the 2015 Internet Retailer Top 500.