In Trends

L’Oréal invests in Cathay Innovation to develop beauty tech

L'Oreal

L’Oréal announced a strategic investment in Cathay Innovation, a global venture capital fund founded to support entrepreneurs engaged in the sustainable transformation of the world through technology.

SEE ALSO : Cathay Pacific cuts capacity

With this transaction, L’Oréal strengthens its connection to the beauty tech startup ecosystem, particularly in China, the group’s second largest market and a pioneer in digital innovation.

L’Oréal will accompany innovative Chinese beauty tech startups during their growth phase. Entrepreneurs will benefit from L’Oréal and its brands’ expertise to test their innovations and accelerate their development.

This participation was done through L’Oréal’s corporate venture capital fund BOLD Business Opportunities for L’Oréal Development, launched in December 2018.

Fabrice Megarbane, President of L’Oréal China, said: “We are delighted to enter this strategic partnership with Cathay Innovation. It will enable us to connect to the dynamic ecosystem of disruptive beauty tech startups in China, a driving force in advanced technology and innovation. Our objective is to help young entrepreneurs by sharing L’Oréal’s expertise and experience in order to co-create the products and services of tomorrow.”

Mingpo Cai, Founder and President of Cathay Capital, said: “We are thrilled to welcome L’Oréal as an investor in our ecosystem and believe that we will develop together a partnership of exceptional quality. China is a breeding ground for innovation in the new uses of disruptive technology, and in particular in the world of beauty. We will work to identify new emerging trends and collaborate with the most promising startups. Together with L’Oréal teams and visionary Chinese entrepreneurs, we will
develop new innovations for consumers in China and the world at large.”

Launched by Cathay Capital, Cathay Innovation funds early growth startups committed to the sustainable transformation of the world through innovation and technology in sectors ranging from e-commerce and consumer-centric digital platforms to fintech, health, new mobility and all segments of the artificial intelligence space.

SEE ALSO : L’Oreal in talks to buy Mugler, Azzaro from Clarins

BOLD Business Opportunities for L’Oréal Development is a corporate venture capital fund aiming to take minority stakes in innovative companies and brands with high growth potential. The fund invests in new business models in marketing, R&I, digital, retail, communication, supply chain and packaging and provides startups with L’Oréal’s expertise, networking and mentorship.

(Source: L'Oreal)

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