Retail in Asia

In Trends

LINE introduces mobile payment service

Mobile platform LINE recently introduced a mobile money and transfer purchasing service called Line Pay, which is a new feature includded in its 4.8 version update.

With 170 million monthly active global users, LINE said the platform will provide a means through which shoppers can make make secure and convenient payments anytime, anywhere, straight from their smartphone.

In the first phase of its release, LINE Pay will support only payments on LINE store. Users can register their credit cards to purchase paid content such as stickers and apps.
All charges on the LINE Store made via LINE Pay will receive discounts of up to 25 percent for a limited time.

In the future, the company said more offline shops and additional features such as money transfers between LINE users will be included.

To ensure security in transactions, a LINE Pay-exclusive passwords is required, which prevents features from being used even if the account is logged in to by a third party. LINE said it also utilises a monitorning system to detect and report accounts that are suspected of illicit activity and will work to ensure a safe and secure payment service for its users.