Retail in Asia

In Trends

LG India plans niche products for B2B segment

In its bid to capture the business-to-business (B2B) segment in a big way, Life’s Good Electronics India Ltd is conducting a research and development programme in Korea to understand the needs of the market and create niche products to suit the category, according to LG’s CFO, Dr Yasho V Verma.

"For the B2B category we might look at introducing products in the display segment, appliances, hospital and office equipment, or even educational institutions’ equipment", says Dr Verma, speaking at the launch of the company’s new range of air conditioners in India.