Southeast Asia’s e-commerce platform Lazada rolls out realistic AI and AR-powered Virtual Try-On, enabling beauty lovers around the region to instantly sample products with pictures or live videos of themselves before making a purchase.
Leveraging Perfect Corp’s try-on platform, consumers are able to preview their looks with the in-store experience in their homes via the LazMall flagship stores of Bobbi Brown, Estée Lauder and M.A.C. Over the last three months, products from the three beauty brands such as foundation, lip and eye colours have been available through the Virtual Try-On feature. Users are able to immerse themselves with hyper-realistic virtual makeovers, try-on beauty products in real-time with true-to-life results.
In 2019, the Lazada app enabled beauty lovers to virtually try on lipstick shades with Magic Mirror, an augmented reality selfie video camera. “With Lazada’s shoppertainment strategy, we are excited to collaborate with more partners and introduce new virtual enhancements to uplift consumers’ experiences especially as e-commerce becomes an integrated part of lifestyles in Southeast Asia,” said James Chang, Chief Business Officer, Lazada Group.
“This latest successful pilot is testament to the great partnerships we have and our commitment to scale up such immersive real-world experiences with more brands and products. Shoppers will definitely get to easily discover and try more new products while having fun with their friends and family when shopping on the platform,” added Cheng.