Luxury fashion house Lanvin will collaborate with China’s fashion influencer Tao Liang, as known as Mr. Bags, on a Valentine’s Day gift box for the Chinese market.
The Valentine’s Day box comes with a preserved flower box, a bottle of the brand’s Eclat D’arpege perfume and a limited-edition Lanvin Pencil Bag. Lanvin will release only 155 boxes, as 2022 marks the 155th anniversary of the birth of the brand’s founder Jeanne Lanvin.
The set will be on sale starting 14th January on Mr. Bag’ WeChat mini-program. It is Liang’s first cobranded collaboration with Lanvin. The influencer has previously worked with luxury labels including Burberry, Tod’s and Longchamp to sell out hundreds of limited-edition bags within minutes.