Retail in Asia


Lanvin collaborates with China’s Mr Bags on Valentine’s Day gift box

Source: Lanvin

Luxury fashion house Lanvin will collaborate with China’s fashion influencer Tao Liang, as known as Mr. Bags, on a Valentine’s Day gift box for the Chinese market.

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The Valentine’s Day box comes with a preserved flower box, a bottle of the brand’s Eclat D’arpege perfume and a limited-edition Lanvin Pencil Bag. Lanvin will release only 155 boxes, as 2022 marks the 155th anniversary of the birth of the brand’s founder Jeanne Lanvin.

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The set will be on sale starting 14th January on Mr. Bag’ WeChat mini-program. It is Liang’s first cobranded collaboration with Lanvin. The influencer has previously worked with luxury labels including Burberry, Tod’s and Longchamp to sell out hundreds of limited-edition bags within minutes.